Phone: 949.727.4211 x3061

Welcome to the Motorcycle Industry Council

Now dealers can join the MIC to take advantage of wide-ranging membership benefits, including market research, assistance with government relations, access to industry events, and a wealth of information to help your dealership.

Dealers get access to incredible market data while supporting industry initiatives.
Congratulations to the 239 Dealers who became Charter Dealer Members

Member Benefits

Take a tour of membership benefits available to dealers, including MIC Market Research, discounts, events, and more. Read more

Support for Local Issues

MIC Membership provides many types of support for local issues impacting your dealership, including media relations and governmental/regulatory issues. Read more

Dealer Advisory Council

The MIC Dealer Advisory Council acts as a cohesive voice for the industry, representing a diverse cross-section of the dealer community. The MIC Dealer Council is forming now. Read more

Membership Options

Dealers can join the MIC for as low as $300/year.. Membership is based on the annual Powersports sales revenue of the dealer. Read more

Joining the MIC is quick and easy, providing access to a wide range of benefits to help your dealership. Learn more...

Why Join the MIC?

  • Access to MIC market research
  • Media Relations support
  • Government/Regulatory support
  • Industry Sales Data
  • Discounts on industry services/events
  • News & Insights impacting the industry
  • Membership starts at $300/year

Industry News

Upcoming Events

June 14 - Webinar 5 in the David Nour Series: "Slideshare, Pinterest, and Other Emerging Technologies You Need to Understand and Grow Your Business"

Did You Know?…

  • Over 27 million people ride motorcycles in the US
  • Over 7 million riders are women
  • There are over 11 million registered motorcycles
  • The number of riders is up over 16% since 2003
  • 58% of riders cite "saving on gas" as one reason they ride

Dealer Support

For membership or customer service inquiries, please call the MIC at (949) 727-4211 x3061 or email

Mailing Address:
Motorcycle Industry Council
2 Jenner Suite 150
Irvine, CA 92618

About the MIC

The Motorcycle Industry Council is a not-for-profit national industry association with offices in Irvine, California, and Washington, D.C. The MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and others with a commercial interest in the industry. The MIC name originated in 1970, but the association has existed under other names since 1914.